Courtship had given way to dating as we discussed in The Invention of Dating.
But, competitive dating was rising, partially due to the financial crises in the 1930s.
It's one of those words with which most people are familiar, but have vastly differing opinions of what it means. It summons visions of men women with small tokens of affection and asking their hand in marriage on bended knee.
Scarcity was a common theme, and this mindset may have impacted dating life in this decade as well.
Bailey observes that by the 1930s and '40s, with the advent of the "date" (which we will look at more fully in the next installment) courtship increasingly took place in public spaces such as movie theaters and dance halls, removed by distance and by anonymity from the sheltering and controlling contexts of the home and local community.
Keeping company in the family parlor was replaced by dining and dancing, movies, and "parking." A second cultural force that influenced the older courtship system was the rise of "public advice" literature as well as the rise of an "expert" class of advisers — psychologists, sociologists, statisticians, etc.
At the same time that the public entertainment culture was on the rise in the early 20th century, a proliferation of magazine articles and books began offering advice about courtship, marriage and the relationship between the sexes.
As Ken Myers says in , from the late 1930s on, young people knew, down to the percentage point, what their peers throughout the country thought and did.
Your boyfriend might not appreciate make-up on his snot-rag, but let's face it - is it something that you really want to put anywhere near your face?